Chief Marketing & Digital Officer
Sun Life Financial
Haymans Fung is the Chief Marketing and Digital Officer at Sun Life Hong Kong.
While emerging technology provides opportunities for traditional insurers to modernise and reinvent themselves, it also forces them to respond to new sources of competition that focuses on unmet consumer demands, bringing down costs, and providing new services.
In her current role, she is responsible for the strategy and execution of brand and marketing, CXD, digital distribution and digital transformation. With the Chief CX Officer and Director of Digital Distribution reporting to Fung, they work closely together to ensure a delightful, efficient and competitive omni-channel experience for clients and advisors.