Chair, Hong Kong
The Marketing Society
As Founder & Managing Partner of HK Initiative, Darren brings together outstanding talent and companies from across the globe to design and create digitally connected immersive experiences. The convergence of the physical and digital worlds through the blending of real, augmented, and virtual experiences, is profoundly changing our lives, and new methods and business models are required to create, and benefit from, cross-reality content.
He also serves as the Chair of the Marketing Society and the Asia Chair and Regional VP of PCMA (Professional Convention Management Association). Darren’s previous position was Managing Director of Uniplan Hong Kong where he was responsible for driving brand experience transformation and innovation with global brands across Asia including Mercedes, Huawei, Audi, UBS, Google, and Hong Kong Jockey Club.
Darren is a regular and current contributor to industry publications including CAMPAIGN, MARKETING MAGAZINE, and CEI.
Darren is also holder of more than 60 premiere creative marketing awards including EFFIE, PROMAX, CLIO, MARKETING and CAMPAIGN awards.