Digital Marketing Director
MICHELIN Guides Asia
Colin manages the online presence of the MICHELIN Man or 'Bibendum', one of the most recognised brand icons in the world along with the prestigious MICHELIN Guide and the company's newest acquisition Robert Parker Wine Advocate. His role involves overseeing and executing digital marketing strategies, online advertising, social media, e-commerce activities and partnerships.
Joining the MICHELIN Group in 2011, he has recently relocated to Singapore from the company's regional headquarters in Bangkok to lead the company's digital marketing programme in East Asia, South-East Asia and Oceania.
Throughout his career he has held positions in digital communications, media, consulting and technology in a variety of industries.