AGENDA


Day 1
Wednesday 14 th October
Day 2
Thursday 15 th October
TIME
AGENDA
13:00 - 13:05
Opening remarks
Marketing in a post-pandemic world
13:05 - 13:50
Digital transformation during turbulent times
  • Has the pandemic been a hindrance to digital transformation or a boon? 
  • What are the key takeaways for driving digital transformation while employing a decentralised workforce? 
  • How best to leverage your current technology and to optimise performance? 
  • How best to achieve scalability during a crisis? 

Panelists:
Sean Seah, Chief Digital Officer, Minor Food
Louis Lai, Head of Sales, Hong Kong & Macau, Philip Morris Asia Limited
Janis Tse, Global Marketing Director, Plaza Premium Group

Moderator:
Darren Chuckry, Chair, The Marketing Society

13:50 - 13:55
Interlude
13:55 - 14:25
Digital marketing and disruptions

The Covid-19 pandemic has had an undoubtedly negative effect on the global economy, but what has been the key learnings following the stress test to digital marketing, and how can the industry best prepare for future disruptions?

Speaker:
Philip Chau, Director Strategic Marketing, Great Eagle Holdings

14:25 - 14:30
Interlude
14:30 - 15:00
Marketing on a shoe-string budget
  • What do digital marketing looked like pre-covid, during covid and what do we think digital marketing will look like post-covid
  • The fundamental systems and consumer behavior 
  • What is digital marketing eco-systems and how to create the eco-systems that works the best for your brand

Speaker:
Colin Ho, Digital Marketing Director, MICHELIN Guides Asia

15:00 - 15:05
Interlude
MarTech & Marketing
15:05 - 15:50
Investing in MarTech
  • What does a good investment in MarTech look like?
  • What should be the marketer’s top consideration when engaging with new technology?
  • Best practices for selling MarTech to your c-suite; what should marketers be saying?
  • Where will we be seeing the next disruption caused by MarTech?

Panelists:
Adrian Odgers, Head, Global Digital Experience Studio, Fidelity
Ravel Lai, General Manager, Business Technology, Hysan Development Company
Haymans Fung, Chief Marketing & Digital Officer, Sun Life Financial

Moderator:
Edith Wong, Chief Marketing Officer, Invest Hong Kong

15:50
End of day one
TIME
AGENDA
13:00 - 13:05
Day two opening remarks
Creating the authentic consumer experience
13:05 - 13:50
Moving from a one off to a long-term romance...
  • The move from customer creation to customer retention: how do we achieve this?
  • Consumers adore authenticity, but how is this achieved?
  • Should the industry be reevaluating the traditional marketing funnel to a non-linear approach? Or can we find a middle ground?
  • How to create a roadmap for an architecture focused on end to end customer experience

Panelists:
Henny Yuliandini, Head of Consumer Experience, Abbott Nutrition International
Min Lai,  Regional Digital & CRM Director, L’OCCITANE Group
Olivia Kosasih, Marketing Manager, Latitude Finance
Keerthi Kumaravelu, Head of Demand Growth Strategy, Zespri International (Singapore) Pte 

Moderator:
Wendy Yung, Head of Content, Marketing magazine

13:50 - 13:55
Interlude
13:55 - 14:25
Navigating the Digital Marketing Landscape in China
  • Who are the Netizens in China and why they are so important to brand's growth? 
  • Besides the 3 Titans BAT (Baidu, Alibaba and Tencent), who is the uprising digital media that marketers should take note on? 
  • How to leverage different media in China to best promote your brand and build connection with your prospects and customers? 
  • Tips & Tricks for a successful digital marketing campaign in China

Speaker:
Remy Wong, General Manager, QS Search

14:25 - 14:30
Interlude
14:30 - 15:15
Creating thumb stopping-ly good social media
  • How do you define great social media today?
  • What are the expectations demanded of a social media marketer?
  • Marketers strive to create a two way communication with the customer, but what are the rules of engagement?
  • How should marketers, and their departments, deal with the increasingly niche and divergent social media landscape?

Panelists:
Suresh Balaji, Regional Head of Marketing, APAC, HSBC
Rosa Hung, Head of Marketing, Lalamove
Alex Law, Marketing Director, foodpanda Hong Kong
Percy Kwan, Marketing Director, Hong Kong, Klook

Moderator:
Koyi Wu, Part-Time Digital Marketing Lecturer, HKUSPACE

15:15 - 15:20
Interlude
15:20-16:00
Personalisation without being weird or creepy

It's proven that most consumers desire increasingly personalised engagement from their brands and a need to recognise customer idiosyncrasies.  However, consumers are also increasingly wary of what personal information to give.  How can marketers achieve balance between personalisation and privacy?  How can brands gain and retain consumer trust over their data?  How do you develop a transparent brand?

Speakers:
Jonathan Wan, Director, Global Marketing, Japan Airlines Co.
Bernard Chong, Regional Head of Marketing, ASIA, SEEK

Moderator:
Nathan Erickson, Editor, Marketing Magazine

16:00
Closing remarks
16:00
End of day two


*The agenda is subject to change.