Panelists:
Sean Seah, Chief Digital Officer, Minor Food
Louis Lai, Head of Sales, Hong Kong & Macau, Philip Morris Asia Limited
Janis Tse, Global Marketing Director, Plaza Premium Group
Moderator:
Darren Chuckry, Chair, The Marketing Society
The Covid-19 pandemic has had an undoubtedly negative effect on the global economy, but what has been the key learnings following the stress test to digital marketing, and how can the industry best prepare for future disruptions?
Speaker:
Philip Chau, Director Strategic Marketing, Great Eagle Holdings
Speaker:
Colin Ho, Digital Marketing Director, MICHELIN Guides Asia
Panelists:
Adrian Odgers, Head, Global Digital Experience Studio, Fidelity
Ravel Lai, General Manager, Business Technology, Hysan Development Company
Haymans Fung, Chief Marketing & Digital Officer, Sun Life Financial
Moderator:
Edith Wong, Chief Marketing Officer, Invest Hong Kong
Panelists:
Henny Yuliandini, Head of Consumer Experience, Abbott Nutrition International
Min Lai, Regional Digital & CRM Director, L’OCCITANE Group
Olivia Kosasih, Marketing Manager, Latitude Finance
Keerthi Kumaravelu, Head of Demand Growth Strategy, Zespri International (Singapore) Pte
Moderator:
Wendy Yung, Head of Content, Marketing magazine
Speaker:
Remy Wong, General Manager, QS Search
Panelists:
Suresh Balaji, Regional Head of Marketing, APAC, HSBC
Rosa Hung, Head of Marketing, Lalamove
Alex Law, Marketing Director, foodpanda Hong Kong
Percy Kwan, Marketing Director, Hong Kong, Klook
Moderator:
Koyi Wu, Part-Time Digital Marketing Lecturer, HKUSPACE
It's proven that most consumers desire increasingly personalised engagement from their brands and a need to recognise customer idiosyncrasies. However, consumers are also increasingly wary of what personal information to give. How can marketers achieve balance between personalisation and privacy? How can brands gain and retain consumer trust over their data? How do you develop a transparent brand?
Speakers:
Jonathan Wan, Director, Global Marketing, Japan Airlines Co.
Bernard Chong, Regional Head of Marketing, ASIA, SEEK
Moderator:
Nathan Erickson, Editor, Marketing Magazine
*The agenda is subject to change.